Vanity metrics? Pfft. Sure it looks cool to have 10,000+ followers, but how many of those 10,000 followers are engaging with your content or are even people who would actually participate in your business? Probably not many, maybe 1% if you’re lucky. 

That’s why we don’t solely focus on vanity metrics and building a large following; we focus on quality engagement. We really don’t pay attention to followership at all, if we’re honest.

We focus on sharing content that YOUR community, AKA, your followers engage and interact with. Over time your followers will grow, and all other metrics will grow with it because the content we share will attract the right type of people who resonate with your message and your business. 

Wondering how? Well, we can’t give away all of our secrets, but it has to do with math and margaritas. 

Just kidding about the math.

The truth is people don't care that you sell water bottles in a bunch of cool colours. However, if you sold margaritas in a yoga studio, that would stir up some attention but is that ideal for your target audience? Probably not. Neither of these things brings real value to your audience.

What people do care about and what will stop their scroll is learning how your product or service will change their lives or add value to their life.

It's a strategic balancing act, and we’ve got our finger on the pulse on what most studio communities love and what they don’t.

The simple solution? Sell authentic value. Share a story, about how you’re on a mission to make the world a better place and how buying these badass water bottles will contribute to a better planet OR how their yoga practice will thrive when you own a super awesome water bottle because staying hydrated is key to a successful yoga practice. Sharing value over facts is transformational in any content strategy and it opens the door to so many powerful messages to share with your community. 

Think about it, how many beneficial tips do you know about Pranayama? 

Let's get nerdy. Strategy is kind of our jam.

We keep a close eye on your metrics and craft a customized strategy to help us achieve your social media goals. 

Like mixing the perfect margarita, there is a strategy to crafting an effective strategy for your studio's social media. But there's one secret ingredient that makes this strategy unique for each and every business. 

The secret ingredient? Your community. A boutique studio is not a cookie-cutter business. What works for one studio may not work for another, and we understand that. 

A considerable part of our strategy (don't tell anyone!) is that we sprinkle little bits of your community into your content. We pay close attention to what your community is engaging with, and more importantly - what they're not.